About sobu
How sobu works

The idea of verbal propaganda or even referral marketing is not new.

What is new though, is the way it is done, namely online and via social networks.

Users recruit users on their social networks and receive a credit as soon as a friend follows the recommendation and buys something.

From one customer to another

A fundamental question for any company is what is the most valuable and most credible way of selling my products? Simply put: by word of mouth. A far greater challenge is how to encourage customers to recommend the products to each other. We have the answer: sobu (social media & business network). We are the new, innovative recommendation platform – a Swiss Post spin-off – that can help you take your online marketing to the next level. Here at sobu, we have come up with a unique business model that places the most credible of all salespeople, the consumer, under the spotlight.

According to the principle of “buy – share – profit”, sobu users recommend the products they have bought in your online shop to their friends via social networks. If one of these friends also purchases something from your shop on the basis of this recommendation, he or she receives a discount. The person who made the recommendation is paid a commission, the amount of which is determined by you. We will take care of the monthly commission payments. In keeping with our motto of “From one customer to another”, everyone benefits.

Roland Thiemann, Head of Corporate Marketing at Trusted Shops, had this to say about sobu entering the German market: “We are delighted to see another player enter the German market. sobu is an independent and reliable partner for companies and online shoppers alike. Just like Trusted Shops, sobu is offering a business model with real added value, where the emphasis is on security and trustworthiness.”

Why sobu?

  • Ø every 5th recommendation generates a new customer
  • More traffic
  • Performance-based success
  • Works independently of control functions such as ad-blocking or cookies
  • Increases brand awareness – Ø 350 OTS per recommendation
  • sobu combines the best of referral marketing, affiliates, couponing and cash back
  • Guaranteed data protection
Benefit from becoming a sobu partner

Naturally increase the traffic to your website with sobu thanks to recommendations from satisfied customers. Acquire new customers and increase sales, without generating fixed costs – because sobu is a purely performance-based tool. With greater visibility on social media, you also raise your profile without paying a penny. Ad-blocking and cookies are no longer an issue because sobu is a session-based platform. Take the plunge and immerse yourself in the digital world of word-of-mouth advertising, with sobu as your chosen marketing tool. Get in touch with us today – we look forward to having you on board!

According to the principle of “buy – share – profit”, sobu users recommend the products they have bought in your online shop to their friends via social networks. If one of these friends also purchases something from your shop on the basis of this recommendation, he or she receives a discount. The person who made the recommendation is paid a commission, the amount of which is determined by you. We will take care of the monthly commission payments. In keeping with our motto of “From one customer to another”, everyone benefits.

Roland Thiemann, Head of Corporate Marketing at Trusted Shops, had this to say about sobu entering the German market: “We are delighted to see another player enter the German market. sobu is an independent and reliable partner for companies and online shoppers alike. Just like Trusted Shops, sobu is offering a business model with real added value, where the emphasis is on security and trustworthiness.”

sobu – the company

We are a start-up launched by a Swiss Post spin-off and, since 1st May 2016, an independent business. sobu’s planned internationalisation led to Swiss Post agreeing to a management buyout. It all started in 2011, back when sobu emerged as a recommendation platform from the pool of innovative ideas generated at Swiss Post. We have since successfully established ourselves on the Swiss market, gaining international recognition along the way. In 2015, we were nominated as one of the “Best in General E-Commerce” at the eCommerce Awards for Excellence in London. In January 2016, we were awarded the title of “Coolest Startup” at the WORLDWEBFORUM in Zurich. Our goals have since become even more ambitious. With our business model, we are aiming to revolutionize and leave a lasting impact on the marketing world. The next step toward implementing this vision will be our new platform, which will be going live in the first quarter of 2017. Get involved and be part of this great journey – we look forward to having you on board!

Team:

Staying true to our motto of “From one customer to another”, we are committed to ensuring a win-win situation is guaranteed for everyone involved. Our success team comprises:

Roberto D’Elia

CEO & Founder of sobu

Roberto has 25 years of marketing experience. He holds a HF degree in business administration and gained brand management experience at Heineken. He developed the idea for sobu while working as Head of Agency Consulting at Swiss Post. In 2016, he prepared the spin-off and founded the company. Roberto is responsible for strategy, business development and finance.

Motto:

“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.”
Antoine de Saint-Exupéry, author of “The Little Prince”

Vijendra Kumar

Country Manager India

Vijendra Kumar is CTO of sobu technology, Software engineer holds a master in computer application. With 8+ years of experience working on different projects, his expertise includes project design and management, data analysis and interpretation, development and implementation. Specialties are:
Software engineering, Software architecture, Project management, Project deployment are Cloud computing services.

Motto:

 “It is better to light a candle than curse the darkness.” Confucius

Kucijarov Marko

CTO

Marko is a CTO with over 20 years of a experience in marketing , as producer , 3D CGI development and Web Development.Worked on large scale of different projects from full marketing campaigns and different kinds of tv shows and commercials.Specialist in several different levels from programing to 3d CGI and Video and web development.Worked on large number of international company’s and VIP persons promotions .

Motto:

“If your only tool is a hammer, then every problem looks like a nail.”
Abraham Maslov

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